This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

TWiLBM #193: You say you want a (beacon) revolution


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Welcome to episode #193. On the show: HBC and Lord & Taylor commit to beacons; Instagram launches their Snapchat competitor Bolt; Medialets helps with attribution; Tipbombing your favourite street artist; Verizon kicks off their smart rewards program; Glympse embeds itself within Kik messenger; Nike gives away merchandise with FuelBox; Andrew Mason emerges with Detour; NextNav raises $70M. Our special guest is Debbie Kiederer of LiveLux and our resource of the week examines the differences between NFC and BLE.

 

Full show notes can be found here: http://untether.tv/2014/twilbm-193-say-want-beacon-revolution/

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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketingBy Rob Woodbridge

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