This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

TWiLBM #196: Build it for a cause or they won't come


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Welcome to episode #196. On the show: Discovery navigation for the blind; Earshot and DoubleDutch raise money; Apple patents car locator; Lays partners with Uber for Uber Picnic; Can smartphone screens correct your vision; Lionel Messi returns to Barcelona; Vemory app launches; Stylebored pays cash for referrals; Omote's living makeup; Netflix changes room colour based on the movie. Our deep dive stories are why you should build for a cause; Why cash is king and Digital hacking the real life.

 

Full show notes can be found here: http://untether.tv/2014/build-cause-wont-come/

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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketingBy Rob Woodbridge

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