Twinings shopper marketing manager for the out of home sector, Ali Goode, explained to Claire Phoenix how the theatre of creating iced teas in front of a consumer changes the focus of fresh brewed loose tea to that a premium product.

From green tea and fruit teas to creamy tea choc indulgence, made possible through a new venture of Twinings working with monin syrups, the potential is tee-totally teamendous.