Fellow engineers, does the word "Programmatic" cause you to switch gears, pivot, and focus on something that seems more engineering-related? "Programmatic" has had that effect on me, for sure! Well I'm pulling my head out of the streaming "sand" and getting a lesson in Programmatic ad sales and how RADIO ENGINEERING makes the difference in Programmatic working well, or working poorly. Let's get this right together, as Jean-Luc Wasmer from Triton Digital explains to Kirk Harnack and Chris Tarr some key operational aspects of Programmatic ad insertion and the tech behind it.

Guest

Jean-Luc Wasmer - VP, Architecture & Partnerships at Triton Digital

Hosts

Chris Tarr - Group Director of Engineering at Magnum.MediaKirk Harnack, The Telos Alliance, Delta Radio, & South Seas Broadcasting

Follow Kirk on Twitter - @kharnackFollow TWiRT on Twitter - @TWiRTshow and Facebook

Sponsored by

Nautel and the continuing informative live webinars. Sign up for free!Broadcasters General Store, with outstanding service, saving, and support. Online at BGS.cc.Broadcast Bionics - making radio smarter with Bionic Studio, visual radio, and social media tools at Bionic.radio.Nautel and the regular Transmission Talk Tuesday series of online engineering roundtable events.Angry Audio - with StudioHub cables and adapters. Audio problems disappear when you get Angry at AngryAudio.com. And MaxxKonnectWireless - Prioritized High Speed Internet Service designed for Transmitter Sites and Remote Broadcasts. Look for in-depth radio engineering articles in Radio-Guide magazine.