✅ Your Top 3 Livestream Updates:

1. Twitch Embraces Vertical Video

Twitch announced vertical livestream support at TwitchCon Europe, along with a 2K resolution beta and real-time rewind feature — all geared toward improving the mobile viewer experience.

My take: Twitch is catching up to where the viewers already are. Vertical isn’t just trendy — it’s the mobile default. By adding rewind and 2K, Twitch shows it’s finally serious about viewer experience.

2. AEW’s Streaming Strategy Boosts Cable

Since simulcasting Collision on HBO Max in January, AEW has seen a 25% jump in viewership on TNT. Dynamite on TBS also grew nearly 7%.

My take: AEW is doing what most livestreamers should: meet your audience wherever they are. This hybrid strategy shows that combining cable and streaming can actually grow both.

3. Streamer House Drama on July 4

AMP’s subathon turned into a viral feud with rival collective The Clover Boys — drawing millions of views and raising questions about livestream culture.(For those keeping score at home, a subathon is a nonstop livestream where viewers extend the stream by subscribing.)

My take: Controversy may drive views, but it also fragments communities and weakens long-term brand value. If you're building something sustainable, lead with content — not chaos.

🔗 Want to go deeper? Explore the original sources:

Twitch rolls out vertical livestreams & 2K beta – The VergeAEW CEO on streaming/cable strategy – Business InsiderAMP vs. The Clover Boys subathon feud – Times of India

🎧 Listen now or read the quick breakdown above — and don’t go live without it.

📩 New here? Subscribe for weekly livestream updates that cut through the noise.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit rossbrandlive.substack.com