In this episode Jess and Silvio Perez dive into the exciting world of B2B advertising. They chat about the power of Twitter ads in driving conversions and how branding and human biases influence our perception and decision-making. Silvio gives his expert opinion on the future of advertising channels. Jess also shares a hilarious experiment she did using memes in Twitter ads to promote her newsletter, and stresses the importance of trying out new advertising channels and building retargeting pools.

Guest Info

Silvio Perez is the author of Google Ads Profits and former Head of Product Innovation at Metadata.io where he managed multiple 7-figures a month in ad spend for B2B SaaS companies.When he is not helping his B2B clients with their ad campaigns, he’s writing, filming YouTube videos, and creating digital products around paid advertising.

https://www.linkedin.com/in/silvio-perez/