Awareness is always the first step in the relationship between you and your customer. Social media is a great starting point to drive awareness, but how will you be heard over all of the noise? How is someone going to find you in the rushing rapids of content coming at them each day?

Sometimes it helps to get a boost in awareness. Twitter Ads can be a great strategy for that. If you haven’t tried ads yet as a part of your content strategy, here's a quick guide to getting started.

I’ve already covered social ads in a few prior episodes on Facebook, Instagram, and Pinterest (in particular, a great value compared to the others). But Twitter Ads are probably my favorite of the bunch, mostly because of superior real-time reporting, deep analytics, and filtering features.

You don’t need a large existing audience to get started, and Twitter usually gives you ad credits as a teaser to run your first ad. If you haven’t given it a try yet, now’s the time! But whether you're new to Twitter Ads, or you've been experimenting with them already, here are some strategies to make you more effective.

In this episode, I get into:

Listen right here or subscribe in iTunes.

To get started setting up a Twitter Ad: https://ads.twitter.com.

I also mentioned in the episode a few tools for creating custom social images. My fave is Canva, often combined with using images I’ve created in Instagram. But give Ripl a try too. I haven't used it myself, though it comes recommended by a few people whom I trust.

In the portion on using Google analytics to measure the site traffic you are driving via the ads, the traffic “source” will be marked “ads-bidder-api.twitter.com.”

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