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Twitter CEO Evan Williams Unveils @Anywhere at SXSW
If you sat out the SXSW Interactive Festival, this special episode, recorded at SXSW in Austin features Twitter founder Evan Williams announcing the new app platform @anywhere and Mashable Editor-in-Chief Adam Ostrow discussing the latest location-based social networking news, changes at Digg and what's coming for Google Buzz.
SHOW NOTES
00:52 -- A summary of the news from this year's conference, including Twitter's @anywhere announcement, the rivalry between location-based social networking start-ups Foursquare and Gowalla, big changes in store for Digg.com and Google Buzz in the aftermath of the controversy surrounding their decision to integrate their new social network, a public facing system, with Gmail, a system that has always been very private.
01:31 -- At the Diggnation party, Digg CEO Jay Allison unveiled new.digg.com, a new alpha site available through invitation only, which expands trending news stories beyond just digs to include tweaks, Facebook status updates, personal preferences and your social graph. Mashable Editor Adam Ostrow calls it Digg's attempt to become the ultimate aggregator.
02:20 -- Google Buzz is in a tough position given the public and the media's reaction to their launch, but Adam has confidence that they will ultimately be able to overcome those initial missteps.
By DonkeyHotey - Evan Williams - Caricature, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=60444056
He thinks Google Buzz will be a lot more exciting when they launch an official API so that third-party applications that already integrate with Twitter and Facebook will be available on the service. " I think the product might have been released a little too early in Gmail.
I think there were a lot more things they maybe should have considered before launching it," says Adam Ostrow. But he also says don't count them out. Google has more than 20 employees devoted to developing their Buzz product. "It's clearly a very high-priority projects there," he says.
03:11 -- On the target market for Google Buzz, Adam Ostrow says, "The way they explained it to me, not dissimilar to Twitter and Facebook, they're really looking at both consumers and brands.
Right now, I think there's a lot of issues that really make it prohibitive for brands and news organizations to really use the tool effectively. I think first off, it needs to be a standalone site, not just Gmail, which is in the works. So you'll be able to use it if you're a Hotmail user, a Yahoo user or whatever.
But I also think they have some namespace issues. I think, obviously, if you've had your Gmail account for four or five years and your username might not be your business organization name, it's a very tough to transition accounts. So there's some issues they need to overcome.
We've been using buzz pretty heavily at Mashable and I think it has the potential as a tool for brands and media organizations but they have a lot of work to do to get there."
04:07 -- In terms of hot new products this year at SXSW, Adam Ostrow says this year it's all about Foursquare and location-based social networking.
But he thinks the imminent arrival of UK-based Spotify in the US market could make it a hot product at next year's SXSW.
06:01 -- A discussion of the panel session titled "How Not to be a Douche Bag at SXSW" featuring blogger Violet Blue who used "PR people" as stereotypical examples of how not to behave at this conference. According to Adam Ostrow, the key to not being a "PR douche bag" is simply being respectful of other people's time and, obviously, knowing who you're talking to and what they cov...
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By Eric SchwartzmanIf you sat out the SXSW Interactive Festival, this special episode, recorded at SXSW in Austin features Twitter founder Evan Williams announcing the new app platform @anywhere and Mashable Editor-in-Chief Adam Ostrow discussing the latest location-based social networking news, changes at Digg and what's coming for Google Buzz.
SHOW NOTES
00:52 -- A summary of the news from this year's conference, including Twitter's @anywhere announcement, the rivalry between location-based social networking start-ups Foursquare and Gowalla, big changes in store for Digg.com and Google Buzz in the aftermath of the controversy surrounding their decision to integrate their new social network, a public facing system, with Gmail, a system that has always been very private.
01:31 -- At the Diggnation party, Digg CEO Jay Allison unveiled new.digg.com, a new alpha site available through invitation only, which expands trending news stories beyond just digs to include tweaks, Facebook status updates, personal preferences and your social graph. Mashable Editor Adam Ostrow calls it Digg's attempt to become the ultimate aggregator.
02:20 -- Google Buzz is in a tough position given the public and the media's reaction to their launch, but Adam has confidence that they will ultimately be able to overcome those initial missteps.
By DonkeyHotey - Evan Williams - Caricature, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=60444056
He thinks Google Buzz will be a lot more exciting when they launch an official API so that third-party applications that already integrate with Twitter and Facebook will be available on the service. " I think the product might have been released a little too early in Gmail.
I think there were a lot more things they maybe should have considered before launching it," says Adam Ostrow. But he also says don't count them out. Google has more than 20 employees devoted to developing their Buzz product. "It's clearly a very high-priority projects there," he says.
03:11 -- On the target market for Google Buzz, Adam Ostrow says, "The way they explained it to me, not dissimilar to Twitter and Facebook, they're really looking at both consumers and brands.
Right now, I think there's a lot of issues that really make it prohibitive for brands and news organizations to really use the tool effectively. I think first off, it needs to be a standalone site, not just Gmail, which is in the works. So you'll be able to use it if you're a Hotmail user, a Yahoo user or whatever.
But I also think they have some namespace issues. I think, obviously, if you've had your Gmail account for four or five years and your username might not be your business organization name, it's a very tough to transition accounts. So there's some issues they need to overcome.
We've been using buzz pretty heavily at Mashable and I think it has the potential as a tool for brands and media organizations but they have a lot of work to do to get there."
04:07 -- In terms of hot new products this year at SXSW, Adam Ostrow says this year it's all about Foursquare and location-based social networking.
But he thinks the imminent arrival of UK-based Spotify in the US market could make it a hot product at next year's SXSW.
06:01 -- A discussion of the panel session titled "How Not to be a Douche Bag at SXSW" featuring blogger Violet Blue who used "PR people" as stereotypical examples of how not to behave at this conference. According to Adam Ostrow, the key to not being a "PR douche bag" is simply being respectful of other people's time and, obviously, knowing who you're talking to and what they cov...