In Episode 91, we have invited back digital media consultant Dustin Stout, to help us explore how online retailers can get the most out of Twitter. Dustin was on an earlier show where we talked more about the broad picture of social and eCommerce. This time, we are focusing on the world of tweets. Most online retailers think more of Facebook and Pinterest when looking at what resources will help them on social. But I encourage you to listen to Dustin’s insights on Twitter. You may just find that you were missing out on something.

We chatted about:

* How Twitter can overall be a great choice for an online retailer

* The strategies of tweeting without it looking like just another big advertisement

* What products might work or not work on Twitter

* How to place your social share buttons strategically on your product pages

* Dustin’s thoughts on Twitter etiquette and those auto direct messages

Here are some other podcast episodes that talk about social and your online store:

Instagram vs. Pinterest for Online Shop Owners and Retailers

Scheduling Social for Your Online Store

Using Social Media to Sell the Right Way with Mack Collier

The Combined Power of Sales Funnels and Facebook for Your Online Store

How to Manage Customer Relationships on Twitter with Gini Dietrich

Thanks to Our Podcast Sponsor: Bluehost

Transcript

You can also download a pdf of the full transcript here: WordPress eCommerce Show Episode 91 July 17 2017

Bob Dunn: Hey everyone and welcome back to the WP eCommerce Show. Bob Dunn here, also known as BobWP on the web. Today we start our series, How to Use Social to Grow Your Online Store Sales. To kick it off, we are going to explore Twitter and discover some ways it can benefit the online retailer. To help us with this, I have invited digital media consultant Dustin Stout for a second guest spot. In his first appearance, he gave us an overview of social and eCommerce. Today, he will be sharing great insights on the power of Twitter and how to get customers to share your products.

Hey, Dustin. Welcome to the show.

Dustin Stout: Hey, Bob. Woo-hoo.

Bob: Okay, well Patrick was just on again. He’s at number four…

Dustin: Oh, man.

Bob: So we’re pretty good. We’re going to do this Saturday Night Live thing.

Dustin: Do I get a special jacket if I come on five times?

Bob: Yeah. I’m going to think of something unique. We’ll have to find a place where we can all sit around and pretend we’re important.

Dustin: Awesome. Well, I’ll work on being cooler so I can get invited back for the third, fourth, and fifth time.

Bob: All right. Well, before we get into these questions, I know there are probably some people that missed the previous show, maybe some people who don’t really know who you are. Tell us a little bit about yourself.

Meet Dustin Stout, digital media consultant

Dustin: Sure. I’m a humble little blogger. I started a blog about social media and creativity a while back. It was really just an outlet for me to share and teach what I was discovering in the world of social media. This was back in 2011, when Facebook was at its peak of coolness and not overrun with marketers.