It seems like everyone in the world is on Twitter. Including brands. But what works, and what doesn’t? Alex Josephson knows. As Head of Global Brand Strategy, Alex and his team are helping brands to create outsized impact and get attention on the platform. He joins the podcast to describe how Twitter, and the way brands use it, has changed over the years, and what it takes to get noticed in the Twitterverse.

Listen to this episode to learn:

• What sets Twitter apart from other social media platforms

• The “discovery mindset” of Twitter users and how to tap into it

• The promise and power of a video tweet

• How brands are using Twitter during live events like the World Cup to engage audiences and become a part of the conversation