Join CEO and Founder of NameStormers, Mike Carr, as he talks with CEO and co-founder of Yeager Marketing, Renee Yeager, about Elon Musk's change of Twitter to X from a branding and naming Perspective.

0:00 -  Introductions
1:38 - Twitter to X – a mishandling?  
4:07 - Musk as a Maverick 
5:56 - A win or loss in the long run? 
7:15 - X as a name & brand 
8:30 - Advice for making a rebrand decision 
10:52 – The value of an existing name/brand    
11:45 – What to consider before a rename/rebrand 
16:05 – Getting over hurdles and limiting risk 
19:04 - Understanding risk regardless of business size 
20:42 - Risk in the Digital World 
24:32 – Brand messaging & consistency 
26:53 – The Angry Orchard Story 
29:02 – Advice before rebranding 
30:41 – No critics allowed