Twitter was built to aggregate massive amounts of what we call “market conversations” in the form of posts, rants, clips, and thought pieces at scale.  Not much has changed but the volume of fire hosing of information and misinformation.

Twitter was built to aggregate massive amounts of what we call “market conversations” in the form of posts, rants, clips, and thought pieces at scale. Not much has changed but the volume of fire hosing of information and misinformation.

Twitter’s Misplaced Value Proposition

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Twitter’s Misplaced Value Proposition

Twitter’s Misplaced Value Proposition