Today we will be discussing two recent updates from Twitter - the launch of Twitter Blue and the new paid verification process. These updates have been creating a buzz in the digital marketing community, and in this episode, we will take a deep dive into what they mean for users and advertisers and how they can impact your digital marketing strategy.

What is Twitter Blue?

Twitter Blue is a new subscription service offered by Twitter that provides users with additional features for a monthly fee. These features include an undo tweet button, bookmark collections, and a customizable app icon. The service was launched in Canada and Australia earlier this month and is now available to everyone globally.