While I was attending a conference last week, I had a realization about Twitter and that's the topic of this week's episode. Given all the talk of Twitter’s decline (or even demise), I thought I’d offer a counterpoint.

The conference was the Digital Commerce Summit, a single-track program to learn how to create and sell digital products. It was incredibly worthwhile, with a great lineup of speakers and events. But perhaps the most valuable part of participating in this conference was the connections I made with the other attendees.

How did we connect? Aside from the many face-to-face conversations, we used Twitter and Facebook, of course. But there are some distinct differences in how the two platforms are used for this specific purpose, and it really reinforced for me Twitter’s persistent “superpower.”

The upshot is that building an audience on Twitter is still worth the investment of time, and it remains one of the most valuable social platforms for business.

Listen to the complete episode right here, or on iTunes:

In the episode, the conference to which I'm referring is the Digital Commerce Summit:

I also talk about using Twitter lists to take care of the firehose issue. Here are some examples of public lists that I’ve created:

Lastly, here’s my episode from last week on using Facebook Groups for Business.

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