Hey Crew! 

Loughlan Dalton de Burgh named his cafe Pyramid Scheme. On purpose. Got a cease and desist from his landlord, went viral with 400,000 views, and had people driving two hours for his falafel.

Then his business partner overdosed in the kitchen, $30,000 went missing from the books, and he shut it all down.

He missed 12 consecutive mortgage payments. Used a foreclosure notice to unlock his super and clear $68,000 in arrears. Nobody knew any of this. He just kept building.

So he started Pretty Privilege.

The names are always the least controversial thing about him.

We cover:
- How Pyramid Scheme went viral and fell apart at the same time
- The $30,000 betrayal nobody knew about until now
- Missing 12 mortgages while building a Forbes 30 Under 30 company
- Getting kicked out of the Taylor Swift concert four times in one night
- What "success is shameless" actually means when everything is on the line

Follow Fayl Tales on all platforms @fayltales
Follow Loveth on LinkedIn and Instagram @lovethochayi
Follow Loughlan and Pretty Privilege at https://www.prettyprivilege.club/

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