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Two Gals Disrupt The Fragrance Business
It's A Pretty Big Deal When Walmart Says "Yes, We'll Carry your New Product".
Entrepreneurs Abby Wallach & Caroline Fabrigas couldn't be more excited. Their idea to risk disrupting the fragrance category worked! Walmart is putting their new perfume brand 'Sparti Scents' into almost 1800 Walmart stores nationwide.
As part of Walmart’s fragrance innovation strategy, Sparti is filling the beauty aisles with it’s new mini-stick powered by Scentinvent Technologies, LLC. It's portable, clean, playful, accessibly priced, alcohol free and fun to show off. The brand is powering up social media feeds with joyful content built around community.
The 'Sparti' Founders say they're really excited that after 8 years from inception, their GIRL ON THE GO campaign is going live with The NEW Cool Way to Wear Fragrance and words of empowerment.
Girls nationwide are sharing how Sparti fragrances make them not only smell great but give them a boost of confidence throughout the day.
Abby Wallach & Caroline Fabrigas, beauty industry veterans, joined me to share the news of their big launch and also share the back story of just what it takes to bring a new perfume concept to life.
They also share how the 'Sparti' brand got its name. Let's just say somebodys' son is really smart. Wink. If you like entrepreneur stories you'll enjoy this fun and informative interview.
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By Debbie Nigro
4
44 ratings
It's A Pretty Big Deal When Walmart Says "Yes, We'll Carry your New Product".
Entrepreneurs Abby Wallach & Caroline Fabrigas couldn't be more excited. Their idea to risk disrupting the fragrance category worked! Walmart is putting their new perfume brand 'Sparti Scents' into almost 1800 Walmart stores nationwide.
As part of Walmart’s fragrance innovation strategy, Sparti is filling the beauty aisles with it’s new mini-stick powered by Scentinvent Technologies, LLC. It's portable, clean, playful, accessibly priced, alcohol free and fun to show off. The brand is powering up social media feeds with joyful content built around community.
The 'Sparti' Founders say they're really excited that after 8 years from inception, their GIRL ON THE GO campaign is going live with The NEW Cool Way to Wear Fragrance and words of empowerment.
Girls nationwide are sharing how Sparti fragrances make them not only smell great but give them a boost of confidence throughout the day.
Abby Wallach & Caroline Fabrigas, beauty industry veterans, joined me to share the news of their big launch and also share the back story of just what it takes to bring a new perfume concept to life.
They also share how the 'Sparti' brand got its name. Let's just say somebodys' son is really smart. Wink. If you like entrepreneur stories you'll enjoy this fun and informative interview.