HOW THEY DID IT! Unique stories partnerships-led sales and success.

Two Incredibly Proactive, and therefore Productive, Partners w/ Gorgias and Electric Eye


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Today I’m joined by Chase Clymer, Co-Founder of Electric Eye and Nicole Baqai, Senior Strategic Partnerships Manager at Gorgias. In this episode, we dig out everything these two are doing together, which is a ton. Chase is one of the most proactive agencies with relation to partner enablement and getting bigger endeavors like courses and podcasts done with partners. Nicole and I are just meeting, but they are the best partner of Electric Eye for this subject, so we invited her in. I didn’t know what to expect, but here’s what you will learn:

“And if you can be proactive in coming up with those ideas to pitch, you're making your partner managers job that much easier.”

Takeaways:

  • What to include in a partner newsletter.
  • How Electric Eye strategizes partner-sourced content.
  • When and how does Gorgias incorporate partners in the blog and newsletter.
  • How Gorgias productizes partnerships.
  • What surveys and onboarding questions Gorgias asks uses to make better connections to agency partners.
  • Why Gorgias does that - matching their users with partners?
  • Gorgias’s co-selling strategy.
  • Assets Chase put together for his tech partners to ensure they know what his agency does and will do with partners to ensure alignment and success.
  • How partnerships and sales align for
  • Sections:

    [00:05:17] Intros

    [00:09:35] Team alignment and support for the program at Gorgias

    [00:10:24] What partners of Gorgias are involved in

    [00:13:20] Understanding partnerships from the agency POV

    [00:16:29] Product-led partnership activities at Gorgias

    [00:18:45] Gorgias’s matchmaking process

    [00:20:27] Chase’s sales enablement assets

    [00:23:20] Gorgias’s partnerships and sales strategies

    [00:25:31] Gorgias’s co-selling strategy

    [00:31:06] Chases’s experience in co-selling

    [00:32:46] What’s next and goals


    Resources:

    Sendoso.com - The leading sending platform.

    Partnerstack.com - Partner tracking and payouts.

    Sharework.co - A free account mapping solution.

    https://electriceye.io/

    https://www.gorgias.com/

    ...more
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    HOW THEY DID IT! Unique stories partnerships-led sales and success.By Alex Glenn

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