I had an interesting interaction in Kansas City with the Budget rental car company. I am a Budget Fast Break member, which means that I get to reserve my car in advance and then arrive to the location with a car waiting for me.

In this situation however, I arrived to my space and there was no car.

The woman in the office told me they were sold out and all they had available was a mini van. And it bothered me because what's the point of my Fast Break membership if there's no car available for me?

The situation wouldn't have been so unpleasant if she had said the two magic words of business:

"I'm sorry."

If you can teach everyone in your company to be sorry when things go wrong, or at least say sorry even if it wasn't your fault, people will respond more favorably to your overall business, especially in sticky situations.

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SPROUT SOCIAL SHOUT OUT

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ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.