Two Minute Business Wisdom

Much of our uccess in business, and in life in general, comes from a coin flip that just happened to come up in your favor at just the right time.

Businesses will grow at their own rates, and that growth is mostly out of the control of the business owner.

Know your 20% or less number before looking at deals.

Every potential business partner you encounter is not looking to leave you high and dry. But it happens. That is why it is important to have rules to follow to keep you from signing on to potentially bad partnerships.

Learn how to highlight key features and usage tips for all your inventory and service products on your sales sheet.

Introducing new products or services is a great way to attract customers you previously had no access to and retain customers with a shift in needs. Even if creating a new product or service isn't apparent, find a way to define and make them regularly.

The importance of flexibility and adaptability in business can not be understated. From knowing how to pivot to a new strategy in the face of market changes or when just to give up a product or service that is not working, the market will force change upon you, and you must react accordingly.

Highlights of significant achievements or milestones you have witnessed from previous customers are incredible tools to add to a sales pitch. If you think you lack the skill to be a compelling storyteller, plenty of coaches are waiting to sell you with some stores of their successful clients.

Keep informed on the news and innovations going on in your industry, and if you have the talent, contribute personally with the writing and presentation of that information to your customers and other curious people.

Just as important as your mission and values, it highlights team activities, values, and work environment. However, a person in power with nefarious reasons can also use these as a tool 'to protect' company culture.