The language used to describe podcast behavior matters, and some of it needs updating.<ul><li>Written by Tom Webster</li><li>Edited by Gavin Gaddis</li><li>Audio narration and editing by Gavin Gaddis</li></ul> <a href="https://docs.google.com/forms/d/e/1FAIpQLScyous_aFzsD8AZk3NlH4VUC3BTo0QOA7ESNTVWconnCWZTzQ/viewform" rel="noopener noreferrer" target="_blank">Register for Evolutions by Podcast Movement @ SXSW</a><a href="https://soundsprofitable.com/article/two-people-on-a-couch/" rel="noopener noreferrer" target="_blank">Find the full article here on Sounds Profitable.</a>

The language used to describe podcast behavior matters, and some of it needs updating.Written by Tom WebsterEdited by Gavin GaddisAudio narration and editing by Gavin Gaddis Register for Evolutions by Podcast Movement @ SXSW Find the full article here on Sounds Profitable.

The language used to describe podcast behavior matters, and some of it needs updating.<ul><li>Written by Tom Webster</li><li>Edited by Gavin Gaddis</li><li>Audio narration and editing by Gavin Gaddis</li></ul> <a href="https://docs.google.com/forms/d/e/1FAIpQLScyous_aFzsD8AZk3NlH4VUC3BTo0QOA7ESNTVWconnCWZTzQ/viewform" rel="noopener noreferrer">Register for Evolutions by Podcast Movement @ SXSW</a><a href="https://soundsprofitable.com/article/two-people-on-a-couch/" rel="noopener noreferrer">Find the full article here on Sounds Profitable.</a>

Two People on a Couch

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Two People on a Couch

Two People on a Couch