The new season is upon us. After the Commissioner explains Robn's new-ish, weekly Prediction Tournament format for college football, and exclusively reveals the games on the Week 1 Prediction Tournament Card (releases Aug. 28th), Sportico's Eben Novy-Williams stops by to talk the business-i-fication of college athletics. The discussion hits on how feasible it is for schools to potentially tap endowment earnings to cover growing athletics deficits in the 'House' era, how B-list programs looking to keep up with the Joneses in the college athletics cash race are unwittingly creating a buyer's (or lender's) market, and if Private Equity takes a stake in a college program, who their buyers are 5-10 years down the line.