The Struggle Bus with Dave Morrissey: Culture, Creativity & the Irish Peak Moment

In this episode of The Struggle Bus, Vinny sits down with the endlessly curious, relentlessly cultural, and occasionally feral-in-the-best-way Dave Morrissey — growth & culture consultant, ex-Meta, ex-TikTok, author of Grow Like Tech, and a man who can track the rise of Irish influence by reading festival lineups the way historians read ancient scripts.

Together, they dive into:

🇮🇪 Ireland’s Cultural Peak
From Fontaines D.C. to Guinness dominating the UK to spice bags taking over London, Dave breaks down why Irishness is having a global moment — and why it matters.

🎭 Creativity, Community & Commerce
Dave explains how culture fuels creativity, why brands need to solve and serve rather than sell, and how real-world connection — run clubs, IRL events, human-first community building — might be the antidote to a hyper-digital age.

🛒 Experience vs. Entertainment in Ecommerce
Is ecommerce meant to be experiential or entertaining? And has the industry been fooling itself for a decade? The lads untangle where the future really is.

📚 Dave’s New Book
A first look at his upcoming work exploring Irish identity and influence across arts, tech, leadership, and global culture.

🎵 And yes… if Dave’s career were a song?
It’s Radiohead. Obviously.

This is a warm, meandering, joy-filled conversation about culture, hardship, creativity, the power of being Irish, and why solving beats selling every single time.

Pull up a seat on the Struggle Bus — this one’s a gem.