Innovate & Elevate with Fractal

Two-sided marketplaces & the AirBnB for Pets with Deb Morrison from PetCloud


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Two-sided marketplaces, one of the hardest types of startup businesses to get going. But this week, we’re speaking to Deb Morrison, the founder of PetCloud, who’s actually made a success, and we’ll cover the different ways she’s been able to build a two-sided marketplace to the scale she has today.



If you listen right to the end of the episode you’ll even hear the point I decide to become a pet sitting on her platform 😉



PetCloud is an Australian owned and run company guided by experts and industry leaders from the Animal Welfare, Pet & Vet, and IT industries.



Founded in August of 2014 and headquartered in Brisbane, PetCloud is a trusted community for Pet Owners to Search, Connect, and easily Book verified & insured Pet Care Services across Australia — from any internet-connected device.



It’s a safe, convenient and affordable way to make sure your best friend is in a loving home while you’re away.



When you book with PetCloud, you are helping to change the lives of pets and people everywhere.



PetCloud is part-owned by RSPCA Queensland, and the RSPCA’s National Call Centre provides us with Customer Support which we pay them for which helps fund their rescue work.



Our management team has over 50 years of experience running Business Operations. Our IT team has over a decade of experience creating online solutions for some of the most recognised brands in the travel, defence, and education industries.



PetCloud is based on a sharing economy model, & is the easiest way for animal lovers who want to monetise their backyard, car, and services and showcase it online to busy Pet Owners searching for in-home pet care services.



Follow her journey on LinkedIn, Twitter, Instagram, & Facebook.
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Innovate & Elevate with FractalBy Gerard Doyle

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