It’s easy for founders to fall into thinking that the grass is greener with more capital. But does more capital always equal greater success? In this episode of Commerce Chefs, Tom and Kyle sit down with experts Derek Rubenstein—VC Investor and Founder of Ives Capital, an investment firm focused on lower-market niche consumer brands—and Cameron Martel—a serial entrepreneur and the General Manager of A07 Online Media. They discuss all things capital and explore how DTC brands can begin to secure funding, or whether it’s wise for them to embark on that journey at all. They touch on common mistakes made by brands when raising capital for their business, and the best way forward once they do.