Increasing your AOV (avg. order value) not only increases revnue and margin, but it also reduces your operational headaches...

Why?

Because every order you receive comes with a similar level of overhead and risk. Basically as your order count increases, so increases:

• customer complaints
• packing mistakes
• no-shows & restocking
• failed deliveries
• declined payments
• bad checks
• ... Shall I go on?

This simple lesson is easy to overlook, and it's the inspiration behind this week's episode – Two EASY ways to increase AOV by next week!