There are two opposite impulses that almost all fundraisers fall prey to at some time or another. They are:

• Educating donors
• Abstraction

They are guaranteed response-crushers. And the temptation to do both are powerful.

With real-life examples, we'll show you how to avoid both errors and keep your fundraising strong.

Program #101

Click the link to play: Two super-common errors that can kill your fundraising, or right click and "save as" to save the file for later.

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Time: 16:19