The omnichannel customer experience is the new way to generate sales by having a universal brand and ensuring brand messages, locations, and sales funnels match the overall marketing strategy and the related branding across all customer contact points.

In layperson’s terms, the omnichannel customer experience is better than having separate sales funnels, including inside physical stores. Customers will now have a universal experience with the connections with online stores.

Understanding the building blocks of the omnichannel customer experience and ways to improve the omnichannel customer experience is understanding five key points: branding, contact points, customer research, user experience design and online.

This episode is also available as a blog post: https://renaissancehumanism.co.uk/2023/01/06/two-ways-to-improve-omnichannel-customer-experience/

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