In the Game to get to number 1 in the mind of our prospect, the kind of content we create can be the difference between breaking through the noise or not being seen at all. What are two different approaches we can take to promote our business? Which media influencers epitomize these two content marketing strategies? Is it possible to be emotionally compelling and intellectually interesting with our content? On the other end, how can we break down people’s defenses by simply showing up more often that our competitors? On this episode, I continue in our series on The New Media Machine and the future of content marketing, talking about two content marketing strategies we can employ to win the Game.