Episode 5 of Centerstand: A Motorcycle Industry Podcast, is brought to you by Kenda Tires. In this week’s episode, host Robert Pandya diagnoses the primary challenges in retaining youth riders with guests Jason Baldwin, Director of Powersports at Kenda Tires, and Ryan McFarland, Founder and Chief Enthusiast at Strider and Founding Board Member for the nonprofit AllKidsBike.org, and explore strategies to encourage youth riding enthusiasm and keep the joy of being a rider for decades to come.

Retaining Youth Ridership

● 00:00:00 00:00:25

o Host Robert Pandya introduces Episode 5, brought to listeners by Kenda Tires, and announces the focus of the conversation: retaining youth ridership.

● 00:00:00 00:01:48

o Meet the guests, Jason Baldwin, Director of Powersports at Kenda Tires, and Ryan McFarland, Founder and Chief Enthusiast at Strider and Founding Board Member for the nonprofit AllKidsBike.org.

● 00:00:00 00:10:00

o Jason discussed how Kenda gets in front of parents to encourage their kids to ride both motorcycles and bicycles.

● 00:00:00 00:11:32

o Jason discusses the importance of manufacturers working with the local community – dealerships, riding schools, camps, youth organizations – to encourage kids to ride in a fun atmosphere and how to explore the possibility of working with Kenda Tires.

● 00:00:00 00:16:00

o Ryan analyses modern hurdles to bringing kids into bicycling and the importance of the industry integrating organized kid-focused activities, such as soccer, into parent’s field of vision.

● 00:00:00 00:21:45

o Jason articulates the importance of electric serving as a jumping point from bicycling to motorcycling, and how the industry should market electric’s ability to bridge this gap.

● 00:00:00 00:32:17

o Jason shares his advice to the U.S. dealer base.

● 00:00:00 00:35:47

o Ryan shares his advice to the U.S. dealer base.

● 00:00:00 00:38:04

o Robert closes the episodes with his final thoughts and shares the details for Episode 6.