• 00:00:00 00:00:00

Host Robert Pandya introduces this week’s topic of ridership and our Episode 7 guests Kelly Yazdi, founder of Ride Wild Collective and Bryan Carroll with Why We Ride. 

• 00:00:00 00:02:05

Kelly gives listeners her background in powersports, her passion for community gatherings, why she started Ride Wild Collective, the challenges she has seen engaging female riders, and solutions her team has come up with. 

• 00:00:00 00:8:45

Bryan provides a sneak peek into this childhood, his early love for riding, and how he was able to combine it with his passion for storytelling and cinema.

• 00:00:00 00:15:00

Bryan reflects on the creation of Why We Ride, why it became so successful, and how the industry has changed.

• 00:00:00 00:19:35

Kelly speaks to Ride Wild, how her network has grown and developed, how she curates her events, and how she is staying connected during the current times.

• 00:00:00 00:25:27

Bryan touches on Why We Ride’s evolution into the non-profit MOTOvational and how he has expanded his charity efforts.

• 00:00:00 00:29:50

Kelly highlights the brands that are developing the women’s platform and successfully reaching women riders.

• 00:00:00 00:32:00

Kelly speaks to the type of women she has seen coming to her events and the goals she has for her platform.    

• 00:00:00 00:34:00

Bryan shares ways he believes the powersports community can increase retention of existing riders.

• 00:00:00 00:37:35

Kelly shares advice for the Powersports industry.

• 00:00:00 00:40:00

Robert closes the conversation and reminds everyone the upcoming IMS Outdoor schedule is going to be announced in the next few weeks and to tune into ContinueTheRide.com.