●     00:00:00 00:00:39:

Host Robert Pandya introduces Episode 6 discusses Progressive IMS Outdoors and introduces this week’s topic of growing female ridership.

●     00:00:00 00:03:24

Meet the guests, Porsche Taylor, Founder and Publisher of Black Girls Ride (BGR) Magazine and Jaime Dempsey, Co-Founder and Development and Production Director at ATWYLD.

●     00:00:00 00:14:56

Jaime offers insight on how ATWYLD connects with customers outside of traditional retail.  

●     00:00:00 00:18:19

Jaime offers advice for women looking to start something in the Powersports industry.

●     00:00:00 00:21:55

Porsche analyses the sense of community that exists within the motorcycle industry and how this community was what piqued her interest in and passion for motorcycling.

●     00:00:00 00:21:45

Porsche reminisces about her worst dealership experience and what other dealers can learn from the experience.

●     00:00:00 00:30:00

Jaime discusses the expectation of how retailers and dealerships regarding selling merchandise to women.

●     00:00:00 00:31:48

Jaime speaks openly about how ATWYLD had to pivot their marketing strategy amid-pandemic.

●     00:00:00 00:35:46

Porsche offers constructive criticism on how to improve female-focused rides, specifically her own.

●     00:00:00 00:38:45

Robert congratulates Porsche and the other women named to Polaris Empowersports Council. 

●     00:00:00 00:39:57

Porsche speaks to the broader purpose of the Polaris panel and how powerful it is to have a panel of women advisers.

●     00:00:00 00:42:07

Jaime imparts advice for women looking to enter the industry.

●     00:00:00 00:43:14

Porsche shares advice for who want to work in the Powersports industry.

●     00:00:00 00:43:14

Porsche shares advice for who want to work in the Powersports industry.

●     00:00:00 00:45:38

Porsche shares advice for dealers.

●     00:00:00 00:46:24

Jaime shares advice for dealers.

●     00:00:00 00:47:01

Robert closes the conversation and teases the next episode that will feature Bryan Carroll with Why We Ride and Kelly Yazdi with Wild Gypsy Tours.