The Profitable Advisor Podcast

Two Words You Should Never Use With a Client


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When markets are moving up and sentiment is strong, the financial media always points out the inevitable downturn. It gets more attention and attracts more eyeballs, but it’s still important to prepare for this even if you don’t know when it’s coming.

That’s why we want to talk about how financial advisors should approach these conversations and why it’s so important to communicate about what a down market will look like. But in doing so, we want to reframe some common misconceptions about market corrections and explain the significance of understanding market values based on demand.

As someone who has navigated the financial landscape for years, I understand the importance of preparing clients for the inevitable ups and downs of the market, and how to do it without using two words we don’t agree with.

Here’s some of what we discuss in this episode:

  • Conversations we’ve been having with people who have anxiety over the election and its impact on the market.
  • How to prepare your clients for the moment when the market will go down.
  • Why we don’t like to use the word correction when explaining market movement.
  • The reason why we don’t use the word overvalued.

Schedule a meeting with Dan: http://bookachatwithdan.com 

Read more and get additional financial resources here: http://renegadeadvisor.net 

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The Profitable Advisor PodcastBy Dan Cuprill, CFP

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