The Starters Podcast by Nusun Power

Ty Fox on Mental Toughness, Financial Freedom & Mastering the Game


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From milking cows in Lehi, Utah to facing down life’s biggest challenges, Ty Fox has seen it all—and turned every obstacle into an opportunity. After thinking he was “too good” for door-to-door, a challenge from a VP flipped his mindset: “You don’t have what it takes.” That lit a fire that’s been burning for over a decade. Now, Ty is one of the most respected leaders in Nusun, known for his ruthless work ethic, strategic mind, and relentless pursuit of excellence.


In this episode, Ty dives deep into the mental side of sales, the financial strategies that create real freedom, and the life-defining moments that shaped his journey. From his wife’s medical emergency to having a gun pulled on him mid-knock, Ty’s story is packed with raw lessons in resilience, discipline, and leadership.


🔑 What You’ll Learn:


  • Why mental toughness beats talent in sales

  • How to turn rejection and adversity into fuel

  • The financial blueprint to build wealth through sales

  • How to double your income year after year

  • Why planning, systems & scaling are non-negotiable for real success



Chapters:


00:00 – 05:09 | From Farm Life to Wall Street Dreams


  • Growing up in Lehi, Utah, working hard from day one

  • Serving a mission in NYC and rethinking his future

  • Entering sales with zero belief—but a chip on his shoulder



05:09 – 10:02 | The Hardest Year & Life-Changing Adversity


  • First summer knocking doors and realizing the grind is real

  • His wife’s medical crisis—paralyzed for 9 months

  • Striking a $78K check to bring his family home



10:02 – 15:10 | The Power of “No” & Owning Financial Responsibility


  • Why Ty would take a million “no’s” to never tell his family “no”

  • Tackling financial literacy and why it’s a skill you can’t avoid

  • Investing now vs. later—and why most reps fail long-term



15:10 – 21:00 | Doubling Income Every Year: The Strategy


  • How to double effectiveness or double hours—your choice

  • Living one year behind your income to build wealth

  • Why delayed gratification is the secret weapon for financial freedom



21:00 – 26:50 | Scaling Through People & Systems


  • The key to duplicating success by training others

  • Hiring experts to buy back your time

  • Why Ty’s assistant is the most valuable person in his org



26:50 – 32:40 | The Importance of Planning & Strategic Execution


  • Sunday planning sessions that drive weekly success

  • How area strategy impacts rep pay, retention & growth

  • Avoiding chaos through predictable, scalable systems



32:40 – 37:20 | Leadership, Recruiting & Building Real Teams


  • Why leadership is about building leaders, not followers

  • The importance of customized recruiting conversations

  • How to align rep goals with the system for maximum buy-in



37:20 – 42:58 | The Solar Advantage: Why This Industry Wins


  • The 5 reasons solar beats pest, alarms & any other door-to-door job

  • Selling a sexy, high-ticket, recession-proof, incentivized product

  • Swimming downstream instead of fighting uphill battles



42:58 – 52:31 | Outwork + Outsmart: The Formula for Exponential Growth


  • Why brute force alone isn’t enough—you must outthink too

  • Using every door as a real-time training ground

  • Balancing 10/10 work ethic with 10/10 skill growth



💥 This episode isn’t just about sales—it’s about life, legacy, and the relentless pursuit of becoming the best version of yourself. If you’re ready to outwork, outsmart, and outlast the competition, this is the mindset you need.


🎧 Tune in now and elevate your game—mentally, financially, and professionally.

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The Starters Podcast by Nusun PowerBy Nusun Power

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