Ty Montague and Mark DiMassimo do StoryDoing. You know the problem. Organizations endlessly cogitate their brand issues. Consultants are hired. Trees are felled and decks are created. The sit on shelves, gathering dust. They, move from desktops to servers to archives without a peep. The create ripples in the thoughts of a few people, but don't change a thing about what the company DOES. An epidemic of talking and a dearth of doing -- Ty Montague and his partner Rosemarie Ryan, founders of Co-Collective are committed to solving this problem with StoryDoing. Ty is the author of True Story, a book all about StoryDoing. A perfect guest for the Inspiring Action show!