Selling to enterprise clients is one of the biggest challenges faced by B2B startups. It’s not necessarily any easier when deciding to sell to enterprise clients from the very beginning. That’s one of the lessons that Tydy co-founder Kiran Menon has learned. Tydy is a SaaS HR and operations platform that was built to target enterprise clients.

Kiran joined startup coach Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast. They discussed why Tydy decided from the start to target enterprise customers and all of the challenges and learnings that have occurred along the way.