The Measurement Minute by Gary Angel

 

If conversion is the all important metric at the bottom of the in-store funnel, it’s disappointingly ambiguous when it comes to in-store journey data. The problem is that while full path shopper journey data can track a shopper to the cash-wrap, it can’t tell you what they bought. And what they bought is essential to understanding which areas and displays drove conversion. Fortunately, with highly-accurate people-measurement technologies, there is a solution.