We discuss how to replicate Mitchell's "The Impact of External Parties on Brand-Name Capital" employs an event study to investigate the financial consequences of the 1982 Tylenol poisonings on Johnson & Johnson.

We discuss how to replicate Mitchell's "The Impact of External Parties on Brand-Name Capital" employs an event study to investigate the financial consequences of the 1982 Tylenol poisonings on Johnson & Johnson.

We discuss how to replicate Mitchell's&nbsp;"The Impact of External Parties on Brand-Name Capital" employs an event study to investigate the financial consequences of the 1982 Tylenol poisonings on Johnson &amp; Johnson.&nbsp;

Tylenol Poisonings and Brand-Name Capital: 1982 Study

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Tylenol Poisonings and Brand-Name Capital: 1982 Study

Tylenol Poisonings and Brand-Name Capital: 1982 Study