Vidyard, a leading video platform for business, recently released their annual Video in Business Benchmark Report and it is full of great information on how businesses are leveraging video to engage customers and prospects. The study found on average, 52% of viewers watch a video all the way through, regardless of the video’s length. But over two-thirds (68%) of viewers watch a video to the end if it’s less than 60 seconds, while only 25% will finish a video if it’s more than 20 minutes.

These are just a few of the many data points coming from the survey, and I recently spoke with Vidyard’s VP of Marketing Tyler Lessard who shared his perspective on some of the key findings from the report