Sign up to save your podcasts
Or
Share Tyler Rutstein — Building Brands for Gen Z at Adidas, Overtime, and Under Armour
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Tyler Rutstein — Building Brands for Gen Z at Adidas, Overtime, and Under Armour
From Adidas and Overtime to leading brand at Under Armour, Tyler Rutstein has never played by the old rules—and he’s not about to start now.
In this episode, Tyler breaks down the bold career moves that took him from sports media outsider to SVP of Global Brand & Americas Marketing at Under Armour. From betting on TikTok creators over résumés to helping turn Overtime into a Gen Z juggernaut, Tyler shares the mindset and tactics that helped him stand out in a rapidly changing industry.
🎯 We talk about:
- How emailing a tennis legend helped him land his first job
- Building Adidas Basketball with Dame, Harden, and Wiggins
- Taking the leap from corporate to startup at Overtime
- Why he hires storytellers, not just résumés
- Learning more from beauty TikTok than sports marketing
- The power of being widely read, widely traveled, and endlessly curious
Whether you’re trying to break in, build something bold, or just rethink your next move—this one’s full of fire.
Show Notes:
(0:00) Intro
(1:32) Why Tyler became a journalism major (thanks, Ted Spiker)
(2:17) Breaking into Reebok via LinkedIn persistence
(3:13) Leading Adidas Basketball and signing star athletes
(3:51) Why he left Adidas for a startup (Overtime)
(5:08) Building Gen Z sports content—and clapping back in the DMs
(6:28) Why TikToks > résumés in the new hiring world
(7:48) Curiosity, reading, and how beauty TikTok drives innovation
(9:07) Rewind the Clock: the advice he’d give his younger self
🔗 Links:
• Tyler Rutstein on LinkedIn
If today’s episode inspired you, do us a solid:
Follow or subscribe wherever you listen
Leave a review—it helps more creators find the show
Share this with someone chasing big ideas
📚 Want more Play the Game?
Check out the middle-grade book series by Amar Shah—Play The Game: The Hoop Con and Play The Game: Take the Shot are out now from Scholastic.
Order here:
🔗 Connect with Amar:
• Website: amarshahwrites.com
• Twitter/X: @amarshahism
• LinkedIn: linkedin.com/in/amarshahism
• Instagram: @amarshahism
🎙️ Play the Game with Amar Shah — because you can’t win if you don’t play.
View all episodes
By Amar ShahFrom Adidas and Overtime to leading brand at Under Armour, Tyler Rutstein has never played by the old rules—and he’s not about to start now.
In this episode, Tyler breaks down the bold career moves that took him from sports media outsider to SVP of Global Brand & Americas Marketing at Under Armour. From betting on TikTok creators over résumés to helping turn Overtime into a Gen Z juggernaut, Tyler shares the mindset and tactics that helped him stand out in a rapidly changing industry.
🎯 We talk about:
- How emailing a tennis legend helped him land his first job
- Building Adidas Basketball with Dame, Harden, and Wiggins
- Taking the leap from corporate to startup at Overtime
- Why he hires storytellers, not just résumés
- Learning more from beauty TikTok than sports marketing
- The power of being widely read, widely traveled, and endlessly curious
Whether you’re trying to break in, build something bold, or just rethink your next move—this one’s full of fire.
Show Notes:
(0:00) Intro
(1:32) Why Tyler became a journalism major (thanks, Ted Spiker)
(2:17) Breaking into Reebok via LinkedIn persistence
(3:13) Leading Adidas Basketball and signing star athletes
(3:51) Why he left Adidas for a startup (Overtime)
(5:08) Building Gen Z sports content—and clapping back in the DMs
(6:28) Why TikToks > résumés in the new hiring world
(7:48) Curiosity, reading, and how beauty TikTok drives innovation
(9:07) Rewind the Clock: the advice he’d give his younger self
🔗 Links:
• Tyler Rutstein on LinkedIn
If today’s episode inspired you, do us a solid:
Follow or subscribe wherever you listen
Leave a review—it helps more creators find the show
Share this with someone chasing big ideas
📚 Want more Play the Game?
Check out the middle-grade book series by Amar Shah—Play The Game: The Hoop Con and Play The Game: Take the Shot are out now from Scholastic.
Order here:
🔗 Connect with Amar:
• Website: amarshahwrites.com
• Twitter/X: @amarshahism
• LinkedIn: linkedin.com/in/amarshahism
• Instagram: @amarshahism
🎙️ Play the Game with Amar Shah — because you can’t win if you don’t play.