How do you get additional mileage of your gala or signature fundraiser? It starts by having a great photographer that successfully captures your event. Today Rob talks with one of the best photographers in the business, Tyler Schmitt, owner of Mill Photography Studio, who regularly photographs many high-profile events including Mack, Jack & McConaughey and the Andy Roddick Foundation gala. Tyler shares his insights on a wide range of important topics including how to work with a photographer in advance of your event to maximize impact, the three things all successful galas have in common, and how to establish trust with high-profile/celebrity subjects.