Season 01 Episode 04                                           23:54
Associative thinking is one of the most powerful creative tools for inventors. By combining different objects, ideas, and methods, new inventions can be made by making novel connections with your mind. 

Season 01 Episode 04 23:54 Associative thinking is one of the most powerful creative tools for inventors. By combining different objects, ideas, and methods, new inventions can be made by making novel connections with your mind.

Season 01 Episode 04&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;23:54
Associative thinking is one of the most powerful creative tools for inventors. By combining different objects, ideas, and methods, new inventions can be made by making novel connections with your mind.&nbsp;

Types of Creativity: Associative Thinking

In this series, John Cronin shares insights relating to invention, creativity, and intellectual property collected over 17 years at IBM (becoming its top inventor with over 100 patents and 150 patent publications) and 23 years as managing director of ipCapital Group (working with over 800 companies and approximately 15% of the Fortune 500, hundreds of mid-size companies and hundreds of startups and governmental laboratories).
You will learn:
&bull; How to create inventions that are new, useful, and non-obvious&bull; Using creativity tools to solve problems in business and innovation&bull; Ways to build or strengthen an intellectual property portfolio strategically&bull; Why you want to keep patents and trade secrets as an employee, manager, or executive&bull; Generating value from your IP through licensing, sale, fundraising, asset-based lending, and acquisitions&bull; And much more...

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In this series, John Cronin shares insights relating to invention, creativity, and intellectual property collected over 17 years at IBM (becoming its top inventor with over 100 patents and 150 patent publications) and 23 years as managing director of ipCapital Group (working with over 800 companies and approximately 15% of the Fortune 500, hundreds of mid-size companies and hundreds of startups and governmental laboratories). You will learn: • How to create inventions that are new, useful, and non-obvious• Using creativity tools to solve problems in business and innovation• Ways to build or strengthen an intellectual property portfolio strategically• Why you want to keep patents and trade secrets as an employee, manager, or executive• Generating value from your IP through licensing, sale, fundraising, asset-based lending, and acquisitions• And much more...

In this series, John Cronin shares insights relating to invention, creativity, and intellectual property collected over 17 years at IBM (becoming its top inventor with over 100 patents and 150 patent publications) and 23 years as managing director of ipCapital Group (working with over 800 companies and approximately 15% of the Fortune 500, hundreds of mid-size companies and hundreds of startups and governmental laboratories).
You will learn:
• How to create inventions that are new, useful, and non-obvious• Using creativity tools to solve problems in business and innovation• Ways to build or strengthen an intellectual property portfolio strategically• Why you want to keep patents and trade secrets as an employee, manager, or executive• Generating value from your IP through licensing, sale, fundraising, asset-based lending, and acquisitions• And much more...

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Types of Creativity: Associative Thinking

Types of Creativity: Associative Thinking