The Angry Designer

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Changing a logo can be a big deal. It's not just an image, it's the face of a brand. It's how customers spot you in the crowd. And way too often, new logos are received with rejection, screams, and genuine anger!But hold on, logo change doesn't always mean an extreme makeover!In our experience running zfactor, we're all about the "Logo Trinity", 3 degrees of a logo makeover. So how do you know which one is best for your client? What's the best way to pitch a logo change that won't ...

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