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Dan from MergeYourData goes on a 90 Day YouTube Sprint. Publishing 1 video per day based around Signal Analytics. We offer our insights and strategies that are most useful for our clients and in our work.

Understanding Types of Prospect Signals | 90-Day YouTube Sprint - Day 9

Join Dan Saavedra, founder of MergerYourData, on Day 9 of the 90-day YouTube sprint on signal analytics. In this episode, Dan delves into the various types of prospect signals—first, second, and third-party signals, as well as observed, calculated, extrapolated, and situational signals. Learn how to effectively categorize and utilize these signals to understand the customer journey, improve your marketing, sales, and RevOps efforts, and drive actionable insights for your organization. Capture these signals, feed them into your CRM, and leverage them for better decision-making. Don't miss the next episode featuring a real-life case story of signal analytics in action!

00:00 Introduction to the 90-Day YouTube Sprint

00:54 Who Will Benefit from This Series?

01:43 Why Learn About Prospect Signals?

03:37 Understanding First, Second, and Third Party Signals

07:36 Categorizing Signals: Observed, Calculated, Extrapolated, and Situational

11:10 Summarizing Signal Types and Their Applications

13:35 Implementing Signal Data in Your CRM

14:13 Conclusion and Next Steps