Store closing, everything must go - What are the signs and symbols telling about the cultural heritage? What footprints of typography can we find walking the streets randomly? How to design a book and a brand identity, that is both unique and reproducable? Today Liad Shadmi, design graduate from Shenkar College of Engineering and Design, Tel Aviv, talks with me about these topics. Enjoy listening! More about Liad Shadmi: https://liadshadmi.com/