093019 432 Fleet Farm has been named the new arena partner with the Tyson Events Center. A multiyear partnership agreement will mean the Gordon Drive facility will now be called the Tyson Events Center/Fleet Farm Arena. Tyson event center general manager Tim Savana said today that this new partnership complements the event center naming rights with Tyson, replacing Gateway as the arena name. Savana works for Spectra, the providers of Venue Management, Food Services & Hospitality and