The Zion Experience

TZE Season 2 Episode 17 - Automation in a 3PL Environment


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What does success look like when you're automating inside a 3PL? In our latest TZE episode, Jim Shaw and Jordan Frank sit down with Ryan Martin, SVP of Distribution Services at ITS Logistics, to get real about what it takes to design systems in high-variability, contract-driven environments.

Here’s what we cover:

🔹 Why automation must fit the business not just the customer

🔹 How to evaluate ROI when client contracts have limited terms

🔹 Avoiding the “make it work” trap and costly redesigns

🔹 How to plan for flexibility, reuse, and future uncertainty

This one’s a must-listen for operators, integrators, and decision-makers navigating multi-tenant fulfillment.

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The Zion ExperienceBy Zion Solutions Group