In the opening episode of season 2, Tzvika explains Dave McClure's AARRR model and what it means in real life.

AARRR:

• Acquisition - Users come to the site from various channels

• Activation - Users enjoy 1st visit: "happy" user experience

• Retention - Users come back, visit site multiple times

• Referral - Users like product enough to refer others

• Revenue - Users conduct some monetization behavior

לינק לוידאו - https://www.youtube.com/watch?v=irjgfW0BIrw

לינק למצגת - https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

טיימליין - https://time.graphics/line/531753

לינק לקבוצת הפייסבוק - http://facebook.com/groups/aarrrr