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U Mobile: Channelling the Challenger Mindset
U Mobile is the smallest of the four mobile telco players and positions itself as a “challenger” to the Big Three incumbents - Maxis, Celcom and Digi. Can they keep this position amidst talk there could be a new entrant to the market? Wong Heang Tuck, the CEO of U Mobile joins us on the Breakfast Grille to discuss this and more.
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By BFM Media Sdn BhdU Mobile is the smallest of the four mobile telco players and positions itself as a “challenger” to the Big Three incumbents - Maxis, Celcom and Digi. Can they keep this position amidst talk there could be a new entrant to the market? Wong Heang Tuck, the CEO of U Mobile joins us on the Breakfast Grille to discuss this and more.