In this episode we're joined by Will Broome, Founder and CEO of Ubamarket, and DMI's own Erin Krieger, Creative Director for DMI's Experience Group. Armed with an idea born of necessity almost 7 years ago, Will and DMI embarked on a journey to redefine the grocery shopping experience. Add a global pandemic, and what were once seen as award-winning "futuristic" features are now must-have business requirements--leading to uncharted demand from both grocery and hospitality retail segments.

Will and Erin discuss the evolution of the products, the vision, strategy and stamina to survive, and how Ubamarket now solves for much more than originally intended as we navigate rapid technological advancements in the retail space. Topics include consumer behaviour data, the touch-free and no-till grocery of tomorrow (today), customized rewards and loyalty programs, and how the Apps put owners back in control of their business by solving for Covid requirements, delivery fees, labor shortages and more.