"The best companies become verbs" - that's according to Uber CEO Dara Khosrowshahi. That puts Uber in the best company category ... Uber has become a verb in record time. So how exactly does a brand become a verb? We uncover some of the greatest  (and weirdest) PR stunts Uber has pulled to stand out and rake in a whopping $25 billion in annual revenue -- AND GROWING.

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